2019深圳国际大健康美丽产业博览会(简称“深圳大健康展”)，今日(2019年10月15日)在深圳会展中心隆重开幕。本届展会由中华全国工商业联合会美容化妆品业商会、广东省美容美发化妆品行业协会、中国百货商业协会、深圳市内衣行业协会、深圳市美发美容美妆行业协会、深圳市美容行业协会、深圳市整形美容行业协会、深圳市健康产业发展促进会、深圳市保健协会、深圳市健康管理研究会和中国国际美博会联合打造。

超3万展览面积，涵盖营养品及保健品产业、健康管理产业、科技美容美体及健身康体产业四大专业领域，云集中外品牌企业和优质产品，汇聚大健康产业最前沿的科技与资讯，联盟超10个行业协会，同期举办35场+精彩活动，共享100万+专业买家资源，力求打造一个集文化传播、品牌推广、展示交易、市场开拓、创造财富等于一体的、具有国际国内知名影响力的品牌盛会。

来自2019深圳国际大健康美丽产业博览会的欢迎信~

亲爱的来宾、朋友们：

Dear guests and friends:

金秋送爽，瓜果飘香。非常高兴来自五湖四海的来宾朋友们汇聚在世界高新科技之城——深圳，莅临即将在深圳会展中心召开的首届深圳国际大健康美丽产业博览会。

The golden autumn season has very cool weather with fragrance of fruits in the air. I am very pleased that friends from around the world gather here in Shenzhen, the world's high-tech city, to attend the first Shenzhen International Health and Beauty Industry Expo to be held in Shenzhen Convention and Exhibition Center.

近些年，“健康美”的热度持续不减。作为人类生存的共同话题，国家在健康层面上做了很多。十三五规划中，首次提出了“大健康”概念，出台《健康中国2030规划纲要》，意味着继“美丽中国”之后，“健康中国”也正式上升至国家战略，随后各地相继出台的举措也都在助推健康产业的发展。

In recent years, the concept of “healthy beauty” has become a hot topic. As a common topic for human existence, the state has done a lot in the field of health. In the 13th Five-Year Plan, the concept of “great health” was first proposed, and the “Healthy China 2030 Planning Outline” was issued. This means that following “Beautiful China”, “Healthy China” has officially risen to the national strategy. And subsequent initiatives have been introduced by local governments which are helping to promote the development of the health industry.

与之对应，在对待健康与美的认识上，消费市场也发生了一些重要的化。相比过去，人们越来越重视健康的生活状态，倾向于“外调内养”、“治未病”。新的形势之下，健康似乎被赋予了更多内涵。

Correspondingly, about the understanding of health and beauty, the consumer market has also undergone some important changes. Compared with the past, now people pay more attention to healthy living conditions, and tend to "nurse their health" and "prevent and treat the disease before it gets serious." Under the new situation, health seems to be given more connotations.

基于这样的背景，深圳国际大健康美丽产业博览会的盛装召开是对时势与市场的一种呼应，呼吁全社会对人类健康美丽事业投入更多的关注与关怀，也是助力企业升级、扩充市场版图的高端平台。

Based on this background, the grand opening of the Shenzhen International Health and Beauty Industry Expo will be a response to the current trend and the market. It calls on the whole society to pay more attention and care to the health and beauty cause of mankind. It is also a high-end platform helping enterprises to upgrade and expand the market.

本届展会将涵盖营养品及保健品产业、健康管理产业、健身康体产业、科技美容美体产业四大专业领域，汇聚国内外优质品牌产品、设备及项目技术，同期还将举办35+场健康×美丽的跨界论坛峰会，为您打造一场集文化传播、品牌推广、展示交易、市场开拓、创造财富等于一体的高规格盛会。

This exhibition will cover the four professional fields of nutrition and health care products industry, health management industry, fitness and sports industry, and beauty and body care with technologies, and bring together high-quality brand products, equipment and project technologies from home and abroad. Meanwhile, over 35 cross-boundary forums and summits of health and beauty will be held, to bring you a high-profile event that integrates cultural communication, brand promotion, display and trade, market development, and wealth creation.

我们有理由相信，在深圳的雄厚基础下，本届展会能够很好地落地、生根与发芽，共创机遇，同蒙其利，一齐促进产业的健康发展。

We have the reason to believe that with the solid foundation of Shenzhen, this expo can be well settled, rooted and developed, so that we create opportunities together, enjoy the benefits together and promote the healthy development of the industry.

“所当乘者势也，不可失者时也。”预祝您在首届深圳国际大健康美丽产业博览会上能够有丰富的收获和体验，不虚此行!

"What you should follow is the trend, what you shouldn’t lose is opportunity." I wish you rich harvest and experience at the first Shenzhen International Health and Beauty Industry Expo, making your trip worthwhile!

顺祝商祺

Best regards

马娅

中国国际美博会 主席

Ma Ya

Chair of China International Beauty Expo